Comments for Paul Holstein at Web Analytics Demystified http://paul.webanalyticsdemystified.com Fri, 05 Sep 2008 20:49:54 +0000 http://wordpress.org/?v=2.3.2 Comment on Measuring Success of Targeted Content Delivery with Omniture by Craig Smith http://paul.webanalyticsdemystified.com/2008/01/14/measuring-success-of-targeted-content-delivery-with-omniture/#comment-163 Craig Smith Wed, 03 Sep 2008 15:08:26 +0000 http://paul.webanalyticsdemystified.com/2008/01/14/measuring-success-of-targeted-content-delivery-with-omniture/#comment-163 This is definitely the future of online marketing and optimization, but its only a matter of time until Google comes out with a free version of this type of technology, in an obvious water downed version. As a <a href="www.trinityinsight.com/web-site-analytic.shtml" rel="nofollow">web analytics consulting</a> company, we are always looking for new tools to add value to our clients interactive offerings. Hopefully Google comes out with this type of functionality sooner rather than later. This is definitely the future of online marketing and optimization, but its only a matter of time until Google comes out with a free version of this type of technology, in an obvious water downed version.

As a web analytics consulting company, we are always looking for new tools to add value to our clients interactive offerings. Hopefully Google comes out with this type of functionality sooner rather than later.

]]> Comment on Measuring the Customer Experience by BJ Cook http://paul.webanalyticsdemystified.com/2008/08/22/measuring-the-customer-experience/#comment-162 BJ Cook Tue, 02 Sep 2008 17:32:14 +0000 http://paul.webanalyticsdemystified.com/2008/08/22/measuring-the-customer-experience/#comment-162 This is an excellent eye into your daily business operations. It's great to see how someone is monitoring their online reputation, sourcing ideas from customers and making business decisions from real actionable site analytics. In relation to: "We poll our customer service reps. to get an idea of our customer’s thoughts." - This is one great way to get a sense of what people's needs are and it also keeps your reps aware of how to answer common questions. By also noting that you have s suggestion box on every page, shows that you care about your customers as well. I wondered if you've thought about sharing customers' idea with other customers and letting them vote on their favorites? To the notion of surveys: They provide good structured feedback if you set them up correctly in a way to capture the information you need for something specific like usability issues on a specific page or process. Like any survey, the open rate isn't always high so make sure you have a good sample of customers you are sending to. Great post and thanks for giving us a sneak peak inside your business. cheers, BJ This is an excellent eye into your daily business operations. It’s great to see how someone is monitoring their online reputation, sourcing ideas from customers and making business decisions from real actionable site analytics.

In relation to: “We poll our customer service reps. to get an idea of our customer’s thoughts.” - This is one great way to get a sense of what people’s needs are and it also keeps your reps aware of how to answer common questions. By also noting that you have s suggestion box on every page, shows that you care about your customers as well. I wondered if you’ve thought about sharing customers’ idea with other customers and letting them vote on their favorites?

To the notion of surveys: They provide good structured feedback if you set them up correctly in a way to capture the information you need for something specific like usability issues on a specific page or process. Like any survey, the open rate isn’t always high so make sure you have a good sample of customers you are sending to.

Great post and thanks for giving us a sneak peak inside your business.

cheers,
BJ

]]> Comment on Conversion Factors by paul http://paul.webanalyticsdemystified.com/2008/08/15/conversion-factors/#comment-158 paul Sun, 24 Aug 2008 22:58:28 +0000 http://paul.webanalyticsdemystified.com/2008/08/15/conversion-factors/#comment-158 I'm not sure it would be possible to list these by importance because each factor could be a positive or a negative. Therefore, a factor that would be otherwise very important such as the product's price could be negated by a factor such as the add to cart button doesn't work. But when the add to cart does work, it isn't a big positive factor. I think Yahoo had a service where they would show you what your site looks like in multiple browsers. I’m not sure it would be possible to list these by importance because each factor could be a positive or a negative. Therefore, a factor that would be otherwise very important such as the product’s price could be negated by a factor such as the add to cart button doesn’t work. But when the add to cart does work, it isn’t a big positive factor.

I think Yahoo had a service where they would show you what your site looks like in multiple browsers.

]]> Comment on Measuring the Customer Experience by paul http://paul.webanalyticsdemystified.com/2008/08/22/measuring-the-customer-experience/#comment-157 paul Sun, 24 Aug 2008 22:14:29 +0000 http://paul.webanalyticsdemystified.com/2008/08/22/measuring-the-customer-experience/#comment-157 Surveys are OK, but they don't often lead to actionable items. When you look at information in the aggregate, you get a lot of blending. I like to look at specific problems under the theory that if you eliminate all the problems, all you'll be left with is quality. Surveys are OK, but they don’t often lead to actionable items. When you look at information in the aggregate, you get a lot of blending. I like to look at specific problems under the theory that if you eliminate all the problems, all you’ll be left with is quality.

]]> Comment on Measuring the Customer Experience by Michael Feiner http://paul.webanalyticsdemystified.com/2008/08/22/measuring-the-customer-experience/#comment-156 Michael Feiner Sat, 23 Aug 2008 22:44:21 +0000 http://paul.webanalyticsdemystified.com/2008/08/22/measuring-the-customer-experience/#comment-156 Hi Paul, Excellent list, I cannot think of a lot more one can do apart from talking to each individual customer (which, of course, I'm not proposing). I noticed that you have left out site surveys. Have you found those to be ineffective? Thanks, Michael Hi Paul,

Excellent list, I cannot think of a lot more one can do apart from talking to each individual customer (which, of course, I’m not proposing).

I noticed that you have left out site surveys. Have you found those to be ineffective?

Thanks,
Michael

]]> Comment on 5 Reasons People don’t Convert by Seth Holladay » Links » links for 2008-08-23 http://paul.webanalyticsdemystified.com/2008/08/12/5-reasons-people-dont-convert/#comment-155 Seth Holladay » Links » links for 2008-08-23 Sat, 23 Aug 2008 07:35:57 +0000 http://paul.webanalyticsdemystified.com/2008/08/12/5-reasons-people-dont-convert/#comment-155 [...] 5 Reasons People don’t Convert - Paul Holstein at Web Analytics Demystified (tags: webanalytics conversion analytics marketing) [...] […] 5 Reasons People don’t Convert - Paul Holstein at Web Analytics Demystified (tags: webanalytics conversion analytics marketing) […]

]]> Comment on Conversion Factors by Petar http://paul.webanalyticsdemystified.com/2008/08/15/conversion-factors/#comment-153 Petar Mon, 18 Aug 2008 07:48:50 +0000 http://paul.webanalyticsdemystified.com/2008/08/15/conversion-factors/#comment-153 Thats a great list. With browser compatibility, to which yahoo matrix are you referring? Thats a great list. With browser compatibility, to which yahoo matrix are you referring?

]]> Comment on Conversion Factors by Dustin Wallace http://paul.webanalyticsdemystified.com/2008/08/15/conversion-factors/#comment-152 Dustin Wallace Fri, 15 Aug 2008 23:44:47 +0000 http://paul.webanalyticsdemystified.com/2008/08/15/conversion-factors/#comment-152 These are really great lists. Have you considered ordering these by importance? These are really great lists. Have you considered ordering these by importance?

]]> Comment on 5 Reasons People don’t Convert by Damien Mulley » Blog Archive » Fluffy Links - Wednesday August 13th 2008 http://paul.webanalyticsdemystified.com/2008/08/12/5-reasons-people-dont-convert/#comment-151 Damien Mulley » Blog Archive » Fluffy Links - Wednesday August 13th 2008 Wed, 13 Aug 2008 03:19:02 +0000 http://paul.webanalyticsdemystified.com/2008/08/12/5-reasons-people-dont-convert/#comment-151 [...] Getting people to your site is one thing. Converting them into customers is another. 5 main reasons they don’t “convert”. [...] […] Getting people to your site is one thing. Converting them into customers is another. 5 main reasons they don’t “convert”. […]

]]> Comment on Those Annoying 404 Errors by June Dershewitz http://paul.webanalyticsdemystified.com/2008/08/05/those-annoying-404-errors/#comment-149 June Dershewitz Tue, 05 Aug 2008 19:20:09 +0000 http://paul.webanalyticsdemystified.com/2008/08/05/those-annoying-404-errors/#comment-149 Hi Paul. Are we on the same wavelength or what!? I wrote about the same topic on my blog last week: http://june.typepad.com/june/2008/07/the-dreaded-404-not-found-three-ways-to-find-broken-links.html Good point about using log analysis to catch broken links to images (works for style sheets, too). Hi Paul. Are we on the same wavelength or what!? I wrote about the same topic on my blog last week:

http://june.typepad.com/june/2008/07/the-dreaded-404-not-found-three-ways-to-find-broken-links.html

Good point about using log analysis to catch broken links to images (works for style sheets, too).

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